The beauty of the era that we live in is that anyone can set up their own online business.
Whether you’re a marketer looking to help brands grow their Instagram accounts, a music teacher offering lessons, or a local designer selling handmade jewellery — you can do this as a side hustle or make it your full-time job.
The only thing standing in your way? Lack of a strong online presence and a beautifully-designed website. Let’s face it, potential clients will judge the services you offer based on what they see online. And you don’t want to lose out on business because you weren’t prepared.
Don’t worry — you don’t have to spend hours Google searching ‘how to build a website’ or ‘how to start a blog,’ because Squarespace has all-in-one and easy-to-use tools that can help you. This includes everything from domains, to websites, online stores, marketing tools, and analytics.
But before you start your Squarespace journey, here’s a look at some of the best templates you can choose from. Consider it a cheat sheet to making an easy process even easier.
The colours you use for your website have the potential to positively affect a visitor’s mood, so why not take advantage of that? Squarespace’s Stella template lets you use bright and inviting pops of colour to hold a visitor’s attention and showcase the service/products your business offers. On the homepage, bold text and imagery outline the key messages you want to get across along with links to pages where viewers can learn more. Gym owners and personal trainers, you will love this one.
We can’t stress how much photographers and visual artists will adore this template because it allows your best work to be showcased in a seamless fashion. A simplistic and minimal layout and tabs allow visitors to focus on the content that matters without any distractions. It gets five stars in our eyes for that alone. Plus, it oozes professionalism.
Yes, the name of this template will remind you of the “om” you practice at the end of a yoga class, and the correlating template image definitely helps. Both elements show you why this template embodies calmness and relaxation. Whether you’ve got a holistic therapy business or you’re a yoga teacher, this smooth-running, elegant template will work wonders for anyone looking to increase their bookings.
Are you ready to start generating leads from your website? We think so. That’s why this clean, easy-to-navigate template is going to be your new favourite thing. Catch your future clients’ attention with vibrant pops of colour that will inspire them to use your services. Whether you’re a consultant or personal trainer, this layout fits the bill nicely.
Does your business have a key message or statement that you want to get out to your audience? If so, Mojave might be the perfect fit with its striking typography on the homepage. Add personal profiles for your team members on a separate page and showcase your company’s impact and messaging on another. Simple and impactful scrolling effects allow you to combine imagery and text wherever you want to.
If you weren’t already hungry before reading this article, you probably will be after looking at the foodie photo above. And that, dear friends, is how effective the Tremont template is. Whether you run a small bakery, restaurant, or have a small homemade treats business, this template could be exactly what you’ve been searching for.
Striking full-screen imagery shows off best work and link pages with a variety of text options highlight your story, as well as a gallery purely filled with drool-worthy photos.
Bloggers with a passion for photography, this template goes far beyond anything you’ve ever tried before. The homepage displays a selection of your favourite posts and imagery that displays as thumbnail items, enticing the audience to read the next post they see. With a contemporary edge, the template allows you to organize your ideas and explain who you are and why brands would want to work with you.
We don’t know if you have a homemade juice or skincare product line yet, but we think that the Foster template could easily inspire you to start one. Make the most of five separate link pages to show off your business and products, with a separate tab linking viewers to your company’s social media accounts. The contemporary layout and smooth scrolling effects will make it easy for viewers to see what you do best. You can even use a newsletter block to collect email addresses to send regular updates to clients and shoppers.
Marketers and event organizers, you’re going to wonder how your business ever functioned without this layout. For starters, full-screen imagery will draw attention to the main event or service being promoted, before users can simply use the side-scrolling bar to move down the homepage and see the rest of your eye-catching images on display. Use the five tabs at the top of the homepage to add some more context about what you do, feature a blog, and history from past events. We think this site would be perfect for anyone planning a wedding, too!