This tool will be added in Nike’s shopping app which will pop-up when you go and select your shoe size. This Nike Fit feature will use smartphone’s camera app, scan your feet and collect 13 data points mapping your foot morphology.
Once you scan your feet, the app will recommend a “best fit for you” for that particular footwear. You can also save this foot dimension in your NikePlus member profile, which can be used for future shopping on both online and offline in retail stores.
Additionally, you can also use this for others by entering a guest mode and scan their feet for their accurate shoe sizes.
“In the short term, Nike Fit will improve the way Nike designs, manufactures and sells shoes — product better tailored to match consumer needs,” Nike said in a statement. “A more accurate fit can contribute to everything from less shipping and fewer returns to better performance. The ultimate goal is, eventually, totally personalized product. No number, no gender, just your name and a custom-made pair of shoes.”
Earlier this year Nike launched its second generation of smart, self-lacing shoes called ‘Nike Adapt BB’ specially made for basketball players. Following that, rival company Puma also introduced its self-lacing smart shoe called ‘Fi’ (Fit Intelligence) that the firm reportedly started asking select customers from around the world to test the upcoming shoe. For those unaware, Puma Fi is said to feature ‘smart sensing’ capabilities that adapts with the shape of the foot and goes tight enough to become fit. It is even possible to use the app to make the shoes fit. These shoes can be charged wirelessly on a dedicated mat and support swappable batteries as well. It is not for sure when exactly these will be launched.